You then have the possibility of obtaining a demographic report of the users of your site having a LinkedIn account. The demographic parameters you will receive when installing the badge are: The fields of activity of the company The job description The duration of the activity Company size The location and name of the business. This tag also gives you access to specific data regarding the number of page views on your site. It also lets you track people doing an activity on your site like buying a product or checking contact information.
With LinkedIn Insight, you can track user behavior to help you understand which campaign or ad drives the most conversions. In this way, you have the possibility fax list to adjust your campaign in order to obtain better results. How to create LinkedIn Insight? To create a LinkedIn Insight tag , you need to access the LinkedIn Campaign Manager. After logging in, click on “Account Assets” and then select “Insight Tag”. You will then see a code appear that you must insert into the site on the right. Finally, add the list of domains where this tag will be placed. On lines 2 and 11 you will see your badge number which you will use later.
Event and conversion code If you want to analyze events or conversions on your site and get the exact numbers, you need to add an Insight tag to the "Thank you" page or click on a link. You should also know that LinkedIn allows you to measure the following types of events: The products or services added to the basket Downloads The installations Inscriptions Custom events Benefits of LinkedIn Insight 1-Understand your audience LinkedIn demographic data is used to capture the breakdown of users who view your company page.