Oct 11, 2022
In FTC Forum
Using keywords on your landing pages will help your company rank both organically and improve your paid search ads. Once you have completed your keyword research, you should add the most popular words to your landing pages. If you are using a landing page for a specific ad, then you’ll want to align the ad keywords and the landing page keywords as well as create content for the page that reflects those keywords. Be careful not to overuse keywords, as Google will penalize your page. Typically using 1-3 keywords for every 100 words is a good number to aim for. You’ll also want to include keywords in your titles, subtitles, and metadata. If you’re struggling to build the perfect landing pages, take a look at this article. 2. Optimize Your Blogs Writing blog articles is a great way to rank organically for keywords, for free. Before you even begin to write your blog articles, you should research common search queries that your target audience may be searching for. This will help your blog generate relevant traffic that will be interested in what your company has to offer. On every blog post, you should include a few call-to-action phrases, pop-ups, or buttons that will continue their journey with your company. Whether they are subscribing to your newsletter or reading multiple articles, your reader will Consumer Phone List become more familiar with who you are as a company. Even if they don’t convert today, they may at some point. 3. Enhance Your Social Media Strategies Keywords can be used for more than just website and ad optimization. Using keywords in your social media content, whether it be your hashtags, image ALT text, or your actual content, will drive more views and hopefully clicks. By using keywords on your social media channels, your posts can be suggested to relevant users who may have similar interests or have engaged with similar content previously. In addition, on most social media platforms your business can follow popular industry hashtags, and you can use these posts to engage with or get ideas for your own posts. 4. Increase Website Traffic You might be thinking, “Why does website traffic matter if my visitors aren’t converting?”. That’s a great concern, but it can easily be fixed with the help of Visitor Queue. All of your keyword efforts are going to result in an increase in website traffic, but 98% of website visitors will leave your website before converting. With Visitor Queue, identify the companies that visit your website. It doesn’t stop there, also find out who the key employees at those companies are, and reach out to them by email, phone number, LinkedIn, and more that are all conveniently located in your Visitor Queue account. Stop losing leads that you have worked so hard to get to your website. Start your free trial of Visitor Queue today!